We build simple golf simulators in raw spaces that no one else wants to rent. You can hit balls there even when the other indoor ranges are closed, and get closer to a swing that feels fantastic and strikes the ball clean.
The goal isn't to turn pro. It's the feeling when the swing clicks and the ball comes off the club clean. The closer you get to a pro's swing, the more control you have over the whole swing and the strike. Every shot is measured, and the player gets one thing to fix before the next swing. A score from 0 to 9 shows how close you are.
Warehouses, basements and workshops that are too raw or too small for other tenants. We build the bays ourselves and free-standing, so everything can be moved and the space restored.
Booking and door code on your phone. Hit balls before work or late in the evening, with no staff on site.
That is where the idea started: Niklas wanted to hit balls at five in the morning, before his kids wake up, and nowhere was open.
Clubs can be rented on site, so nobody has to bring their own bag.
In front of the player is a big screen that shows every shot: how far and how straight it went, how close to a pro's swing it was and what to fix. The same shot lands in the app, so you keep it after the session.
Example data · a new shot every five secondsOpen the bay screen full screen (Swedish) →
No staff and no reception. The app is what makes an unstaffed bay possible. It is still being designed, and this is how we picture it:
Sweden's e-ID tells us who books and who comes in, with no accounts or passwords.
Pick a time and pay straight away with Sweden's mobile payment. Clubs can be added to the same purchase.
During your booked time, the app opens the door and the club locker.
Every shot is measured. You see how it went and get one thing to fix before the next swing.
Your shots are saved, so you can see your swing improve from one visit to the next.
A bay pays off when three things are right: the right space at the right price, an experience that makes people come back, and finances that hold up every month. Alex knows the spaces, Niklas knows the product and the data, and Erik knows the numbers and the modules. We do most of the work ourselves, so we can test small before we take bigger risks.
Our first venue is booked. We are starting with a pop-up: one bay that shows how many people come and how many come back.
We are talking to property owners about renting spaces. Nothing is signed yet.
We have enquiries out with suppliers.
We are designing the app, with BankID log-in and Swish payments.
Run the pop-up, measure, and bring the numbers to the talks about a permanent space.